Rip Current Education Project

 CoSLSA is distributing drink coasters to restaurants throughout the beach cities of Los Angeles County during August and September. The coasters provide education on how swimmers can safely escape from a rip current.  “This summer we’ve all become aware of how treacherous the ocean can be at times,” says Dave Cartlidge, President of the LACoSLSA.   “These coasters provide important information that beachgoers can use to ensure they have a safe day at the beach.”

The campaign, a co-branding effort between Spy Optic and the LACoSLSA, marks the first community outreach by the newly formed LACoSLSA . It is expected to be the first of many such agreements with local businesses to promote open water safety education.  “We are delighted that Spy Optic is collaborating with the Los Angeles County Surf Life Saving Association to provide important and potentially life saving information to thousands of restaurant patrons,” says Michael Marckx, President/CEO of Carlsbad-based Spy Optic. “It underscores our long tradition of supporting notable community groups, especially those associated with the ocean.”

The original rip current artwork was developed through a Sea Grant project in collaboration with NOAA (National Oceanic and Atmospheric Administration) and the USLA (United States Lifesaving Association). The LACoSLSA is a California public benefit corporation organized in March and created to promote beach and open water safety education for public safety personnel. It will also support programs, events and initiatives that foster public safety awareness in open water environments. Every dollar donated to, or raised by, the LACoSLSA is used to support Junior Lifeguard programs, for the purchase of training equipment and maintenance, create and distribute open water safety educational materials aimed at the public, beachgoers and public safety personnel.